Animation · Sound Design · Video Editing

Team Lead: Marybeth Schmidt 
Copywriter: Andrea Blossom 
Designer: Christian Toth 
Animator: Christian Toth

Big Country

After rounding up the cattle, Big Country Hard Organic Seltzer was ready to conquer the social media landscape with a blend of hard seltzer passion and adventure. We embarked on creating a digital experience that evoke both 'ROADTRIP' and 'LET’S GO' with every sip.

Our team infused the Big Country Organic Hard Seltzer brand with a mythical sense of humor, crafting a dynamic social reel tailored for their digital platforms. Drawing inspiration from adventurers like Steve Irwin and Bear Grylls, we seamlessly blended adventure and humor to capture the essence of the brand.

Armed with my storyboards, I embarked on the journey to craft a visually captivating narrative. This tale revolved around the adventures of a determined climber on a quest to conquer the summit.

Equipped with After Effects and the evocative tunes of "The Lofi Garden" playlist, I was fully prepared to bring this compelling story to life.