Animation · Video Editing
Big Country Organic Seltzer: A Digital Journey Fueled by Flavor and Adventure
Big Country Hard Organic Seltzer was ready to blaze a trail across social media — blending bold flavor with a spirit of adventure. Inspired by the thrill of the open road, we set out to craft a digital experience that screams ‘ROADTRIP’ and ‘LET’S GO’ with every sip.
To capture the brand’s adventurous essence, I infused their content with a mythical sense of humor. Drawing inspiration from icons like Steve Irwin and Bear Grylls, I crafted a social reel that merged bold storytelling with lighthearted fun — perfect for their digital platforms.
The creative journey began with preliminary storyboards, outlining a visual narrative centered on a fearless climber determined to conquer the summit — a fitting metaphor for Big Country’s bold spirit.
Armed with After Effects and the ambient sounds of The Lofi Garden playlist, I brought the story to life — blending striking visuals with an adventurous tone that captured the brand’s identity.
The Big Country Expedition
The Adventure Doesn't End Here
Beyond the main adventure video, I created weekly content for Big Country Organic Seltzer’s social pages. Each piece blended humor, storytelling, and vibrant visuals to capture attention and drive engagement — all while staying true to the brand’s ‘let’s go’ attitude.
