Motion Graphics · Video Editing
Big Country Organic Brewing: A Digital Journey Fueled by Flavor and Adventure
The Challenge
Beer is a staple of Texas road trips, backyard parties, and nights around the fire. But convincing someone to put down their Lone Star or Shiner isn’t easy. Big Country wasn’t just trying to win over every Texan. They were trying to reach someone different — the adventurer.
Someone who values the story behind what they drink. Who’s fueled by movement, independence, and clean ingredients.
The Solution
Big Country's audience wasn’t just drinking beer — they were chasing a lifestyle. They craved content that matched their thirst for spontaneity, adventure, and humor.
To cut through the scroll, we needed more than product shots. We needed something that matched their impulse to hit the road, crack open a can, and not take life too seriously.
The hero video had to instantly resonate — bold, offbeat, and packed with personality — to set the tone for the entire campaign. Once we had their attention, the supporting social videos kept the momentum going, delivering fresh stories that fed the same craving for adventure, humor, and flavor-fueled chaos.
The Big Country Expedition
The Side Quests
Alongside the main adventure video, I crafted weekly social content for Big Country Organic Brewing Co. — blending humor, bold storytelling, and vibrant visuals to spark engagement and keep the brand’s adventure spirit alive.
