Motion Graphics · Video Editing
REV — “Say What”
The Challenge
REV wanted to run a campaign that emphasized the universal frustration of misinterpreted words. The creative brief called for content that would make audiences feel that confusion and irritation, then present REV as the clear solution. The goal was to spark recognition, incite emotion, and highlight how REV’s transcription services remove the pain of misunderstanding.
The Solution
People hate it when they can’t understand.
That moment of confusion quickly turns into frustration, especially when accuracy matters. I leaned into that insight by creating motion graphics and video edits that paired muffled, distorted audio with mismatched captions — forcing viewers to experience the irritation of unclear communication. Then, I resolved the tension by revealing REV’s precise transcripts, cutting through the chaos with clarity. The campaign turned a common frustration into a memorable payoff that positioned REV as the clear, trusted solution across both paid and organic channels.
Paid Ads Design
REv: Audio to Insight
The Challenge
Rev faced the complex task of engaging a diverse audience with varying transcription needs, all within a single campaign. They needed to clearly communicate the unique advantages of two very different services: their AI transcription offering, which provides quick and affordable solutions, and their Human Transcription service, which promises unmatched accuracy and reliability. The challenge was to create a cohesive message that would educate potential customers, eliminate confusion, and effectively position both services as valuable options tailored to different priorities—all while capturing attention in a crowded digital landscape.
The Solution
Initial design iterations emphasized clean, structured visuals focused on clarity and precision, reflecting key themes but not fully capturing the client’s vision. In response to feedback, I pivoted to incorporate more dynamic illustrations and accentuated typography to amplify the messaging and better reflect Rev.com’s brand energy.
This cohesive approach ensured the campaign clearly communicated the distinct benefits of both AI and Human transcription services. The blend of compelling visuals and sharp messaging positioned Rev.com as the trusted choice for professionals seeking fast, reliable transcription—resonating strongly with their target audience and driving engagement.
