REv: Audio to Insight

Rev.com sought to craft a comprehensive campaign that would promote both their AI and Human Transcription services. Their objective was to highlight the balance between speed, accuracy, and affordability — showcasing their AI solution for fast, budget-friendly transcriptions, and their Human Transcription service for unmatched precision and reliability.

To support this, I developed the campaign's moodboard, incorporating fun visual elements that were featured in the final ads. My role extended to creating engaging visuals and impactful copy that brought these concepts to life. By blending illustrative elements, a bold typographic study, and messaging that emphasized speed and accuracy, I helped shape a cohesive campaign that resonated with Rev.com's audience.

Above are some of the first design iterations I crafted for the Rev Transcription Campaign focused heavily on clean, structured visuals that emphasized clarity and precision. While these designs reflected key themes, they didn't fully align with the client's vision. Rev wanted to lean more into illustrative elements and bold typographic studies to amplify their messaging. In response, I shifted my approach to incorporate dynamic illustrations and accentuated typography, ensuring the final designs captured the energy and impact they were aiming for.

To complement the visuals, I developed impactful messaging that reinforced Rev's expertise and fast turnaround:

"Quality on the fast track. Human transcripts for swift, confident publishing."
"From sound to script. Human transcripts unleash the power of your interview."
"70,000+ Revvers at your service. Human transcripts for swift, confident publishing."

This cohesive campaign effectively positioned Rev.com as the trusted choice for professionals seeking fast, precise transcription services. The combination of engaging visuals and impactful messaging ensured the campaign resonated with their target audiences.