Brand Identity · WEbsite Design
Luna Environmental: Positioning a Local Leader in Septic Solutions
Luna Environmental aimed to become the top-of-mind septic maintenance company in Central Texas. To achieve that, the company needed a refreshed brand identity—one that matched the quality of their services and spoke directly to the needs of their local audience.
As Brand Manager, I was brought on to lead a full-scale transformation of their brand strategy, visual identity, and customer messaging.
My Role
I oversaw and executed a complete brand revitalization, taking a hands-on approach across all areas of creative and marketing. This included:
Visual Identity Overhaul: Redesigning the brand’s look and feel to convey trust, professionalism, and approachability.
Website Redesign: Creating a fully mobile-responsive and user-friendly website that clearly outlined services and made it easy for customers to get in touch.
Ad + Social Campaigns: Designing performance-driven assets for paid advertisements and organic social content.
Email + Monthly Collateral: Producing ongoing content for monthly campaigns, newsletters, and customer updates.
Print Material Design: Creating field-ready service documents, direct mailers, and branded office assets that extended our visual language beyond digital spaces.
Copy + Messaging Strategy
Beyond visual design, I was also tasked with crafting the voice of the brand:
Copy Creation: Writing clear, compelling, and conversion-focused copy across web pages, social media captions, ad creative, and marketing emails.
Messaging Document: Developing a detailed messaging guide that outlined:
Brand tone and voice
Key value propositions
Core messaging pillars
Customer personas and segmented audiences
This document served as a foundation for consistent communication across all platforms and team members.
The revitalized Luna Environmental brand made a powerful impression in the Central Texas market. With cohesive visuals, refined messaging, and a more engaging customer experience, the brand experienced stronger recognition, higher digital engagement, and a measurable lift in new customer inquiries and conversions.
Key REsults
60% increase in website traffic
Over 750 new service contracts acquired from May to December 2024
By positioning Luna Environmental as the reliable, top-tier septic maintenance provider in the region, our work laid the foundation for long-term brand equity and growth.
