Refit Revolution: Energizing Fitness

The Challenge

How do you get people who don’t like working out to feel energized and excited about fitness? Refit Revolution needed to make their on-demand platform feel fun, approachable, and motivating — especially for those who see workouts as a chore.

The Solution

I created a paid social campaign that brought the founders’ infectious energy front and center, using playful visuals, upbeat motion, and a tone that turned fitness into a celebration rather than a grind. The ads invited viewers to experience movement on their own terms — making working out something they’d actually look forward to.

I used bold typography that conveyed motion and momentum—type that stretched, waved, and pulled to reflect the energy of movement. Inspired by funky, modern fitness photography, I paired vibrant design elements with dynamic layouts to amplify the campaign’s energetic vibe.